Bowling Centers Association of Wisconsin (BCAW) is pleased to expand our partnership with MillerCoors to include this year’s Wisconsin Adult Pins Over Average Tournament, which now carries the Miller Lite branding in recognition of MillerCoor’s sponsorship of this second year event.

MillerCoors is the official beer partner through Strike Ten Entertainment (STE), our industry’s marketing arm.  Here in Wisconsin there are over 100 participating members, utilizing the promotions and programming developed to increase the brand awareness of bowling.

This year’s Miller Lite Wisconsin Adult Pins Over Average Tournament finals will be held at Whitetail Lanes in Amherst Junction the weekend of October 28th & 29th.  Bowlers qualify  through in-center leagues or events held between November 1, 2016 and October 15, 2017.

All bowlers qualifying to bowl in the state finals will receive $20 cash when they check in to bowl!  Thanks to the added money from MillerCoors, we anticipate the total cash prize fund to be $4,500 (based on 70 entries at the state finals).

Because our title sponsor is an alcoholic beverage company, all participants qualifying for the state finals must be at least 21 years of age.  For more information, including the tournament rules and entry forms, please check out the tournament page here on our BCAW website.

We are looking forward to a great tournament in October at Whitetail Lanes and hope to see you there!