The Bowling Centers Association of Wisconsin (BCAW) Board of Directors has officially added a new member after the appointment of Jaelynn Hoehnen.

Jaelynn Hoehnen

Hoehnen, proprietor of Sunset Bowl in Waukesha, was appointed by BCAW President Hank Posnanski, Jr. to fill Daniel Patterson’s vacant director position after Patterson was elected vice president.

Hoehnen’s appointment was unanimously approved by the BCAW Board at its winter meeting Dec. 12 at New Berlin Ale House in New Berlin, Wis.

“We’re excited to have Jaelynn join us on our board of directors,” said Posnanski, Jr. “We’re looking forward to her bringing to the table a fresh perspective and bold, new ideas. Jaelynn is a smart, young person who has been involved with the sport of bowling as a competitor and who also knows the business side of bowling.”

Hoehnen, 22, is a Carroll University graduate who majored in business administration. She stepped into the proprietor role at Sunset Bowl this past summer after years of gaining experience in the bowling business by handing out shoes and cleaning tables since she was a youngster. Her father, Michael Hoehnen, has owned Sunset Bowl since 1999 and is now stepping back, ready to hand over the proprietor reigns to his daughter.

“My father purchased Sunset Bowl six months before I was born, so it’s safe to say that I’ve been involved in bowling my whole life,” said Jaelynn Hoehnen, who said she has worked at Sunset since she was 14. “Growing up, my goal was to take over the center from my Dad. That childhood dream came true for me in July 2022. As a proprietor, I want to continue the success that my Dad created at Sunset Bowl and promote the sport of bowling.”

In addition, Jaelynn Hoehnen brings years of experience as a highly-competitive bowler. After starting off in junior leagues, she began competing in middle school and high school bowling while gaining valuable experience on the lanes in the USBC Junior Gold program and many other scholarship tournaments. Jaelynn Hoehnen, who competed collegiately on the University of Wisconsin-Whitewater women’s bowling team, has certified 300 games and an 800 series to her credit.

“I grew up bowling in junior leagues, middle school, high school bowling, Junior Gold, and basically every other scholarship tournament I could make it to,” she said. “I’ve continued to bowl in leagues, compete in city, state, and national tournaments, and I plan to for as long as I can.”

Now Jaelynn Hoehnen can carry on her family tradition at Sunset while making her mark in yet another area of the bowling industry by serving on the BCAW board.

In other BCAW Board news from the winter meeting:

  • David Bardon officially resigned from the BCAW Board of Directors and that body’s treasurer position. Current BCAW Board member Chuck Torosian was appointed to fill the unexpired term of the BCAW Treasurer position.
  • The BCAW Board approved funding for the development of a Strategic Plan during the 2023 fiscal year. The objective is to set the direction of the BCAW organization for the next five to seven years.
  • Funding to make upgrades to the BCAW website ( also was approved by the board.
  • The 2023 BCAW Annual Meeting and Trade Show date and location have been approved. The event is scheduled to be held Oct. 2, 2023 at the Hilton Appleton Paper Valley Hotel in Appleton, Wis.